Five moves. One brain.
How does the challenge work?
Take a photo or video
Share your brain health dance
Tag and challenge your friends
Upload your Brain Health Dance photo or video on why you support brain health and nominate three friends to participate!
Contribute and inspire others to do the same.
The Brain Health Champions powering our mission
Main partners
We are humbled and proud to be supported by the Swiss Brain Health Foundation and Angelini Pharma.
Partners
You too can become a partner in brain health
Become part of the powerful growing alliance of organizations already uniting behind this global initiative to transform brain health awareness.
Cognitive function
Emotional regulation
Physical health
Quality of life
Who is behind the challenge?
Dr. Moritz Kielkopf
Heide Hess
Dr. Alisa Gschaidmeier
Dr. Tobias Monschein
How can you get involved?
Frequently asked questions
What is the Brain Health Challenge?
The Brain Health Challenge is a global awareness campaign launched in 2025 by students of the CAS in Brain Health at the University of Bern. Its core is a 15-second dance with five moves. Each gesture stands for one pillar of brain health: cognition, senses, heart, reaction and nutrition.
How do I take part?
Take a photo or film a 10–60 second video of yourself doing the Brain Health Dance, or make up your own dance to the Brain Health Song. Post it with #BrainHealthChallenge or #BrainHealthDance and tag three friends. You can also upload your dance here (max. 30 MB per file).
What are the five moves of the dance?
The five moves are Cognition (index fingers to your temples), Senses (cover your eyes, then open them wide), Heart (hands crossed over your chest, then pushed forward), Reaction (arms snapped wide and up) and Nutrition (three arm snaps on “hey, hey, hey”). The campaign toolkit includes a step-by-step guide.
Who is behind the Brain Health Challenge?
The challenge was initiated by neurologist Dr. Moritz Kielkopf and is run by an international team of brain health ambassadors from medicine, psychology and communication. It grew out of the CAS in Brain Health at the University of Bern. The Swiss Brain Health Foundation is the main partner.
Why does brain health matter?
More than 3 billion people worldwide lived with a neurological condition in 2021, according to a WHO-supported Global Burden of Disease analysis published in The Lancet Neurology (WHO, 2024). Everyday habits such as a morning run, meditation or nutrient-rich meals support lifelong brain health.
What happens to the photo or video I upload?
When you upload a photo or video, you agree to the Terms and Conditions and consent to your submission being published on the Brain Health Challenge channels, such as our Instagram feed. The challenge is an educational initiative and does not provide medical advice. Details are in our Terms and Conditions.
How can organizations get involved?
Organizations can become partners or sponsors, and individuals can join as ambassadors or volunteers. Use the get involved form to tell us how you want to contribute, or book a call with the team. Current supporters include the Swiss Brain Health Foundation as main partner.
